Customer Acquisition

Analytics matrices along the sales funnel control cost and reveal trends in customer behavior even in the most volatile and demanding markets. Technical advancements in measuring the implicit and explicit activities of prospects combined with a surprising array reporting tools enhances customer acquisition, validation and data analysis. 321Punch specializes in all aspects of the customer acquisition process including:

Campaign management

Marketers are having to ask increasingly difficult questions about their campaigns including: how many leads are required to hit the sales target? What level of leads can be expected based on the budget? What is the right mix of messages, offers and tactics? 321Punch campaign management establishes these operational baselines to maximize return.

Search marketing

In 2010/2011 it is estimated that 49% of US companies plan to shift dollars away from print to search marketing. Direct mail, display ads and conferences are all getting hit hardest. 321punch enables companies to navigate the complexities of search marketing to leaverage new opportunities.

Lead Generation

At 321Punch we recognize Lead Generation as a component of Demand Generation. Lead generation practices can be put into place to build the sales funnel for sale and marketing organizations not yet ready for the complexities of Demand Generation solutions. Lead generation creates deliberate, measurable marketing initiatives that maximize immediate returns. Lead generation initiatives include: