What is the Sales Insomniac?
Sales Insomniac is a turnkey online marketing system that generates leads for your business.

What is included in the Sales Insomniac Marketing System?
Sales Insomniac “Standard” is a turnkey online marketing and lead generation system that includes…
• Custom 30-second video+ distribution
• Monthly 1x re-distribution of your video to over 90+ websites
• Business Webpage w/ Google Map
• Advanced keyword research (up to 5 keywords)
• Lead Management System (LMS) for special offers and promotions
• Monthly 1x update of special offers or promotions
• Investment: $500 system customization / $499 monthly service
• Up and running in 2 weeks
• Guarantee: If we don’t have you “all over the Internet” in 90 days, we’ll give you your money back

Sales Insomniac “Lightning” includes the Standard system plus these additional benefits…
• No paperwork quick start
• The addition of one new keyword each month
• Investment: $999 system customization / $599 per month
• Up and running in 5 days
• Guarantee: If we don’t have you “all over the Internet” in 30 days, we’ll give you your money back

Who can benefit from the Sales Insomniac Marketing System?
Anyone looking to get leads or new customers. The Sales Insomniac system works especially well for local brick and mortar businesses looking for local customers.

How will the Internet get me local customers, isn’t it worldwide?
We use a process known as geo-targeting when distributing your video and lead page. Geo-targeting means we only show your video to people in the geographic areas determined by you. Videos can be targeted to state, city and even neighborhoods.

How many leads will I get?
The number of leads you can get depends on your market. For instance, the term “Los Angeles Chiropractor” averages over 3,600 searches each month.

Is the system guaranteed?
Yes. We offer a money back guarantee. Our agreement contains all the details.

Why a video?
Video gives you the opportunity to tell your story and quickly establish credibility with the prospect in an interesting, compelling and engaging way. Plus, Google loves video and weighs video with greater relevance than just text.

Will you come to my location to film the video?
No. It is not necessary for us to do any filming to make your video. We will use images you’ve provided and your logo as well as stock images and stock video to create your 30-second video.

Who will write the script and do the voice over?
One of our professional writers will create your custom script based on answers you provide on our written questionnaire and a 15-minute phone interview. Once your script is approved one of our professional voice engineers will create the audio for your video.

How will distributing my video send prospects to my Business Webpage?
By distributing your video to over 90 different popular websites, your video becomes content for Google. Google will find your video and add it the overall search inventory presented to other Google searchers. This means that people will be able to do a search using your keywords, find and watch your video, and find your Business Webpage.

Do I need to have a website?
No, you don’t necessarily need a website to use the Sales Insomniac system. The Business Webpage that the system provides can act as your entire website.

Will I need a domain name?
No. For those customers who do not have a website or domain name, 321Punch will add you into one of our portals. These portals are specially designed to improve your Business Webpage ranking with Google.

I have a website, why do I need a Business Webpage?
A Business Webpage is designed to get the prospect to take only one very specific action, which is to fill out their information to receive your offer. Your website is designed to provide general information about your business without a specific call to action. For this reason a Business Webpage has been proven to increase the number of those people who take you up on your offer.

What information goes on the Business Webpage?
The Business Webpage consists of your 30-second video, your offer and signup form, a Google map to your business, some bullet points about your product or service, hours of operation and phone numbers and contact information.

What is advanced keyword research?
Advanced keyword research is a process by which we determine the top keywords people are using to search for your business, product or service.

Why do I need a special offer or promotion?
When you give your visitors something of value (such as an offer or a promotion) from your Business Webpage you are able to:
1. Track who has visited your page
2. Creates desire in your visitor to take specific, measurable action
3. Establish a tracking mechanism for improving your message
4. Create a way for you to capture visitor email address for future marketing
5. Obtain permission from your visitor to send them future marketing messages

What is the Lead Management System?
The Lead Management System (LMS) is a database containing the names and mails of those visitors who have registered on your Business Webpage for your offer or promotion. Leads consist of First Name and Email Address. The LMS can also be used to manage ongoing emails sent out to those registrants.

Why would I want to build a list?
There are 5 primary reasons you should build an email list of your customers:
1. Establish a relationship with those interested in your product or service
2. A visitor today might be a buyer tomorrow…if you keep in touch with them
3. You are given permission by that person to continue to email them
4. Your emails have a greater chance of reaching your intended audience
5. Once you’ve grown a sizeable list you can work on ways to get a percentage of that list to purchase something from you through ongoing marketing

Why do you need to resubmit my video every month?
Ranking in Google is like sand in the Sahara. Links are constantly shifting. They move up and down, onto and off of page 1. By resubmitting your videos each month you keep your information fresh thus preserving your top rankings in the search engine.

Why would I want to change my special offer or promotion?
Every offer provided on your site must be changed in order to:
1. Place time pressure on the visitor to take action
2. Establish expiration date on old offers
3. Allow for new messages to be tested
4. Show your visitors you are paying attention

How soon can I have the Sales Insomniac working for me?
With the “Standard” Sales Insomniac Marketing System we can have you up and running in 2 weeks. With the Sales Insomniac “Lightning” system we can have you up and running within 5 business days, after receipt of your information.

What are the terms of the agreement?
Sales Insomniac “Standard”
$500 system customization /$499 monthly service
with standard EZ-Pay 12 month contract

Sales Insomniac “Lightning”
$999 system customization / $599 monthly service
with standard EZ-Pay 12 month contract

www.nextbigfranchise.com

Question #167
Q: Being part of a law firm specializing in loan mods and litigation, how would we beat out all the “non legal, regular loan mod” companies out there?

A: When we are looking to “beat out” those that may be crowding our space we have to ask this question from the standpoint of the end user—aka your audience—aka your customer. What does your customer need you to do in order to beat out other companies? Well, for one, what makes them choose one one firm over another? I do believe the answer is expertise. So then it follows, if you can demonstrate your expertise to your audience, then they will choose you. How do you do this? The answer is you must show them not just tell them. How do you show your audience your expertise? This is accomplished in 3 ways:

1. Produce a short series of online videos that answer, specifically answer, one or more questions that you are commonly asked about your firm. You can start with one video, or two or 10, but the point is, create the videos inexpensively, professionally and directly answer the question for the viewer…”what’s in it for me?” (my shameless pitch here is that we’re really good at this).
2. Unchain your video series from your website. Your website has a fraction of the traffic that Youtube, Revver and the like have…so get your videos uploaded and indexed by those sites using keywords that help you OWN your category for searchers. What happens next is Google indexes those uploaded videos and they become part of the Google inventory.  What’s more is that Google sees video with greater relevance than just text. So it’s possible (and we’ve proven it) that you can leapfrog over sites that have been online longer, simply by getting your video distributed to many different websites. I’m not talking here about just shooting a video in your living room and uploading that to Youtube…we’ve tried that. It doesn’t work. It’s a little more involved than that…but it’s worth every single step.
3. Create a landing page, separate from your website…and use that to build your mailing list by making compelling offers to people so they opt-in and thereby give you their email addresses. People find out about your landing page because you splash the URL for this landing page along the bottom of your video. They can’t help it. If your video is compelling enough, they will go to your landing page. Why a landing page and NOT your website? Because websites are distracting from the one thing you need prospects to become…customers. Make them an offer they have to opt-in to get… For example one of our customers does a coupon. You opt-in, a coupon gets emailed to you. Another customers gives away books, free audio downloads and the like. What works in your market? What’s compelling? Use that.

How can we make such a blanket statement about everyone’s website video? Simple, we know one fact about most of your websites. The video you have on your website assumes too much.

All too often we see video on websites that assumes the visitor is there for one reason: to buy. But in many cases that’s simply not true.

Most people recognize that the process of purchasing a good or service takes place in 5 stages. (the evil Fry’s Electronics checkout line is excluded). Here they are:

1.    Awareness of need (hmm…maybe I need a new lawnmower.)
2.    Information search (what’s out there?)
3.    Options comparison (what’s out there that’s good?)
4.    Purchase (Yay it’s mine!)
5.    Buyer’s mire (did I buy the right one?)

At what stage of the purchasing cycle are visitors hitting your website?

Most people arriving at your website are probably there during phase 2, information search. They might be back (if you’re lucky) for phase 3, options comparison. This is when they will be trying to make up their minds about which product to purchase; maybe yours? If that’s the headspace your visitor is in when they arrive and return, then why does your website video start by assuming your visitor knows the value of your product? The book “Made to Stick” would call this “the curse of knowledge.”

If, like we said, people are coming to your website who generally don’t know enough about your product to make a value judgment, then it would hold that people begin making their value judgments about your company in places other than your website. And where do most people start their research online? Why, Google of course.

At this point, you might feel like we’ve created a paradox. If I have to reach a prospect in search before he or she visits my website, and my website is where I’m optimized for search, then what exactly am I reaching this prospect with? This leads us to the real question:  how does your message show up in search w/out it being from your website?

The answer is video search engine marketing. Yes, video is one of your best lead generation tools. The irony is, however; that the video we’re talking about, typically, isn’t the one you shot for your homepage. In fact, it might not be on your site at all.

We’re exploring a paradigm shift, here. To get video to work for you as a lead generation tool, you need to un-tether it from your website and follow these 10 guidelines:

1.    The videos can be found on Google on MANY different websites.
2.    The videos make no assumptions about the viewer’s understanding.
3.    The message of the videos stand on their own.
4.    The message is singular enough to understand.
5.    The message is free of jargon.
6.    The videos drive viewers to take a specific action.
7.    The videos are not boring.
8.    The message answers “what’s in it for me” for the viewer immediately.
9.    The video and audio quality is good.
10.  The impact of the videos can be directly measured.

So how does this get you customers?

The objectives of your videos are to be found and to get someone to take action. If someone has found your video somewhere  “out there” and takes action (opt-in or call), they are a qualified lead.

The most important thing to remember about this idea is that you have to test it. If you attempt to deploy a video campaign without the proper tools to test its effectiveness, then you are really not doing the program justice. The rule of thumb for online marketing is: nothing unmeasured gets done.

321Punch, a Phoenix-based online marketing agency, is leading the way in video search engine marketing. The 321Punch company employs advanced lead generation tactics and innovative tools to get companies exposed to users of Google search. Companies turn to 321Punch when looking to do something online that matters: get customers.

Remember that scene at the beginning of The Patriot where Mel Gibson and his two young sons are attacking a line of British soldiers? Up on the ridge, Mel is hopping here and there; behind a tree. Then a rock. Then a bush. All the while loading, shooting, picking off Red Coats. In the scene following, a wounded British trooper, bleeding on a litter, recounts the experience. “It was one man. But he was upon us, everywhere at the same time. Like…a ghost!”

Some of you reading this article might respond to our dismissal of most Twitter, Facebook and Linkedin strategy with the same level of incredulity that the British commander had when he heard the soldier say that a ghost had wiped out his cohorts. Poppycock!

However, there are some of you reading this that may be secretly harboring such unpopular doubts about the importance of social networks for your business. You have this sneaking feeling that what the media (and everyone else) is telling you is somehow flawed. No need to reveal your identity, we’ll take the hit for you on this one…but only because we’re right.

Social networking is a largely ineffective means by which to stimulate sales.

Don’t we wish we could be more like Mel? Where our marketing is effectively everywhere at once; guerilla in the bush, picking off customers left-and-right? This is probably why so many companies are looking, incorrectly, for customers in social networks like Twitter, Facebook and LinkedIn. They want to engage customers everywhere the customers are.

Surely the hope is that if you’re a successful social maven online, your business will thrive. We all know that hundreds of thousands of people are using those networks every day. Finding customers in such a target-rich environment is as easy as hiding among the green ferns picking off guys wearing bright red coats. It’s just a numbers game right?

Don’t be fooled. The people that are selling you on social networks are the same jokers who join network meetings to take part in the inane ritual of “sharing leads” over food-served-on-a-tray at La Madeline. After the second meeting you’ve exhausted your opportunities within the group. Now what are you supposed to do, hope that someone “brings a friend” to the next meeting?

Quality content is more important than Friends.

You might think social networks are the heart of guerilla marketing, the tip of the spear in your lead generation process.  They’re not. Going social is more akin to hanging out at the water cooler pretending to be busy. Oh sure, someone new drops by here and there, and you get to chat them up. But are these people at the water cooler really your customers?  The answer to that question is…no.

If location, location, location is a montra for physical-world success, then content, content, content is the analogous watchword online.

What’s nice about content online is that it can be written once and then disseminated and consumed in a number of different ways. Let’s take this article as an example.

When we’re done writing it we’re going to post it to our blog. But that’s not all.  We’re also going to record it in audio so it can be downloaded and listened to as a podcast. Following that we’re going to make a video out of it and upload it all over the place.  The last thing we are going to do (and yes we’ll do it) is we’re going to Share it to our Facebook and Linkedin ‘friends’ and post a trackable link back to our blog to it from Twitter.  Heck, we might go crazy and Digg it.

Now, ask yourself which one of these activities is going to get us the most customer leads?  Hint: it’s not the socials.

Social Success Does not a Customer Make.

We’re running into too many companies that think that if they can get a bunch of Twitter followers, they will sell more stuff.

The painful truth about Social Networking is that adding your traffic to a social feed is like throwing a rock at a waterfall. Oh sure you see the hole it creates in the sheet of water, but a nanosecond later that hole is gone; swooshed down into the pool like it was never there.

One of the last things that Mel says to his frightened boys before taking his own hiding position in the scrub is “aim small, miss small.” This is exactly the opposite of what most people think their online marketing should do. They think, “aim big, score big!” They hear about these online gurus that have hundreds, even thousands of followers and/or friends online and dollar signs dance in their eyes.

Here is a hint about social gurus. Yes, some of them, very few of them, are making money. But just because you have a huge social following doesn’t mean anyone cares about your business. By and large the people who are actually making money with the socials are those that ALREADY had large networks of dedicated followers in other media. Tech TV personality Leo Laporte, for instance, had a loyal following before he created his online network TWIT.TV. They did not create his network because he woke up one day and decided to “go social.” Instead, he moved his pre-existing network over to the new tools so he could engage it in a fresh way.

The great misunderstanding that most companies seem to be having is that they think if they get social, then they will be able to cultivate a huge network of dedicated buyers. In reality, it’s the other way around. A huge network of dedicated buyers can definitely benefit from being moved to your social network, and engaged in new ways. But, creating that database of devotees—in the first place—starts with more fundamental marketing activities that don’t include Twitter or Facebook.

A company that has not covered its marketing fundamentals first, that wakes up one morning and decides to “go social,” we guarantee failure 90% of the time. No doubt about it.

Customers don’t Friend you. They Google you!

Now, so far we’ve made the case that for most businesses looking to the social networks as a way to generate new customers (in any meaningful way) isn’t a lost strategy, so much as it’s a misplaced strategy. Where are the customers? We think the chart from Pew/Internet answers this question perfectly. Search is where your customer’s at.

In Conclusion…
During a recession, time is not your friend. But the degree to which you can get time on your side, by engaging low-overhead, high-yield, measurable, self-replicating projects will determine how well you emerge when the recession ends.

Social networks will fail to support your lead generation process simply because you don’t have the time it will take to make them successful. The requirement for your ongoing live presence, plus the temporary nature of your message coupled with the fact that your buyers don’t turn to social networks to find products, means that while social networks have their place, that place is behind the horse, not in front of it.

If you would put more time into a search strategy than you might a social strategy, you’d be seeing mega dividends for your effort. AKA more customers. Why? Because customers are not Friending you, they are Googling you. The key point here is to be found when a prospect needs you.

Yes, when you step into the world of search engine marketing you are jumping into a battle where the big guns roam the countryside. This is the quiet war. Why? Because people “in the know” recognize that search is the #1 generator of new customers.

There is no denying that search is complex, it’s intimidating and it can be expensive. But If you want a shot at amazing numbers of new customers, socializing with your “followers” isn’t enough. You must have a search strategy, designed to target your opportunities and pull them in.  Search is where the volume is. Search is where the customers are. Search is where the money’s at.

It’s all about time and our use of the minutes and second that tick away at our days. In the end “time well spent” is the currency of healthy companies and the wellspring of profits. What a company needs to do when the economic environment turns murky is preserve time, invest in learning new ways to create time, extend time, even slow time. Nowhere will you find the social environment a friend of time. So the choice is up to you. You can either go out with guns blazing, or you can wait till you see the whites of their eyes.

]]> http://www.321punch.com/water-cooler/feed/